I hear this so often, and honestly, it makes me furious on your behalf. The problem with most agencies isn't that SEO doesn't work — it's that they do it to you, in a black box, with no transparency and no transfer of knowledge. When they leave (or when you stop paying), you're back to square one. Inclusive Optimization is the opposite of that. I teach you exactly what is being done and why, in plain English, so the knowledge stays with you. You're not renting someone else's expertise indefinitely — you're building your own. After 20+ years doing this, I've seen what works and what's smoke and mirrors. This is the real thing, and I'll show you every step.

No. And if anyone tells you they can, please run. Google's algorithm is not owned by any individual or agency, and no one — not me, not the biggest SEO firm in the world — can promise you a specific ranking. What I can tell you is this: the businesses that go through this programme consistently see real, measurable results. Food for Thought Catering saw a 65% increase in turnover. ASL Ltd saw a 23% profit increase. These aren't rankings — they're outcomes. That's what good SEO, done properly and ethically, actually looks like. No tricks. No gimmicks. No empty promises.

That depends on where you are and how quickly you want to move, but realistically you're looking at a few focused hours a week — not a part-time job. The programme is structured in six modules so you can work through it steadily without overwhelm. Many of my students find that once things start to click, the work becomes part of their routine rather than an extra burden. It becomes, as one student put it, "almost second nature." That said, this is an investment of real effort — it won't work if you leave it on the shelf. If you show up and do the work, it compounds. That's the honest truth.

Yes. Full stop. I built this programme specifically for people who don't think of themselves as techy. Every concept is explained in plain English, without jargon — or with jargon defined clearly when it genuinely matters. I've walked total beginners through this and watched them come out the other side feeling, as one of my students put it, "like an expert compared to people who haven't done this." If you can write an email and use a web browser, you have everything you need to start. The self-led pathway moves at your pace, so there's no pressure to keep up with anyone else.

Then we find you a better fit — and you're not out of pocket for it. If you work through the programme and genuinely implement what you've learned but don't see improvement within 12 weeks, I'll offer you a free one-to-one strategy session. If we still can't identify why it isn't moving, I'll refund you in full.

Beyond that, if you decide you'd rather have more support, you can upgrade to the hand-held pathway — live weekly sessions, working through it together — and whatever you've paid for self-led is deducted from the cost.

The goal is for this to work for you, in whatever way that looks like.

1. BINDING EFFECT

This is an important agreement between you and innov8 graphic design. When you use our website at www.innov8gd.com (the 'Site') or any of the materials, content, or services connected to the Site (collectively 'Content' and 'Service'), you're agreeing to follow these Terms of Use. We might update these terms from time to time. By using the Service, you confirm that you're at least 18 years old and legally allowed to accept this agreement.

2. PROFESSIONAL SERVICES DISCLAIMER

innov8 graphic design provides educational content and marketing guidance only. Our Inclusive Optimization training, webinars, and related materials constitute informational resources, not professional legal, technical, or accessibility compliance services. We do not provide legal advice, accessibility certification, or guarantees of compliance with WCAG, ADA, Section 508, Equality Act 2010, or similar accessibility regulations in any jurisdiction.

Our training specifically addresses marketing and optimization strategies that incorporate accessibility best practices, but implementation of these strategies remains your responsibility. The training does not constitute legal compliance advice for any specific jurisdiction's accessibility laws, including but not limited to the Americans with Disabilities Act (ADA), Section 508, the Equality Act 2010, the Accessibility for Ontarians with Disabilities Act (AODA), or similar regulations. For specific legal or compliance requirements, please consult qualified legal professionals or certified accessibility specialists in your jurisdiction.

3. RESULTS VARIATION

While we share case studies and methodologies based on our experience, results from implementing our training will vary. Your specific outcomes depend on numerous factors including, but not limited to, your industry, market conditions, implementation quality, existing business circumstances, and changes in search algorithms or accessibility standards. Past performance of our clients or our own websites does not guarantee similar outcomes for your business.

For example, while we may reference that a client like ASL Limited saw a 23% profit increase or that Rob Hull began receiving bookings through his website rather than through Checkatrade after implementing our methods, these results are specific to their circumstances and implementation efforts. Your results may differ substantially based on your particular situation, industry, competition, and execution of the strategies taught.

Any examples of results are for illustrative purposes only and should not be considered as promises, guarantees, or expectations of specific outcomes.

4. TERMS OF WORK

Ownership and Usage Rights

When a logo/identity is designed, the original file the design was created in is supplied to the client along with file variations for use across different media. We believe that the client has paid for that logo and should be able to take it elsewhere and do with as they wish.

innov8 graphic design reserves the right as the designer to use the logo/identity in its own promotion as it chooses. Equally, innov8 graphic design reserves the right to disassociate from the design on its amendment or adjustment by a third party.

It is the client's responsibility to ensure that its website or email are not used for illegal, untoward or inappropriate uses and that the content is acceptable for public viewing.

Ownership of website design files belongs to the client on completion of payment. Ownership of the design idea and concept remains with innov8 graphic design. innov8 graphic design retains the right to use its own designs for promotional purposes including as part of a portfolio and on the website.

Image Ownership

Ownership of images purchased by innov8 graphic design remains with innov8 graphic design. Therefore they can be used by innov8 graphic design as wished.

Ownership of images purchased by the client remains with the client. Therefore the licence belongs to the client. It is the client's responsibility to make 100% sure that they are able to use the images as they wish. innov8 graphic design will not be held responsible for misuse of images not owned by innov8 graphic design. When an image is sent from a client for use in a design project, the client bears full responsibility for the usage of that image and must inform innov8 graphic design of that usage.

Content Responsibility

It is the client's responsibility to check and proof content on all items whether online or in print. innov8 graphic design is not responsible for the cost of rectifying spelling, text or content errors in printed or online material or the reprint of such errors. This is why the proofing process is in place. The client should check the content before they agree that the proofs are ready for print or live publish.

5. TERMS OF PAYMENT

Quotations are valid for 30 days.

Design Work is charged at an hourly rate. Quotations are estimated on how long the stated work should take, however when work exceeds the estimated time scale the hourly rate will apply. Where work exceeds the estimated time scale invoices will be issued at the end of each month for work carried out to date. Work that exceeds the month it was started in cannot be paid in bulk on completion unless agreed in advance.

Standing orders or Direct Debits for I-ntarsia monthly subscription payments need to be in place for the systems to be deployed. It is only then that the build phase can begin. Please make payments to innov8 graphic design, Santander Bracknell, Acc No: 88570203 Sort code: 09-01-28.

Invoices for I-ntarsia customers are issued monthly for your records. For all other invoices issued payment is due within 30 days of the invoice date. Interest on overdue bills is calculated daily at the Bank of England base rate plus 8 per cent.

6. REFUND POLICY / CANCELLATION

We care about your experience with innov8 graphic design. We offer a generous 5-day full refund policy from the date of purchase for our training products, except for Design Consultancy and any products with special/limited discounts. You can cancel your subscription anytime to avoid future billing.

For subscription products, we follow the UK Consumer Rights cooling-off period of 14 days, but this right ends as soon as you access, stream, or download the product or service. Live event tickets can be refunded within 7 days, provided you give notice at least 2 days before the event. Tickets bought within 2 days of the event are non-refundable. If you're not satisfied with your purchase, reach out to hello@innov8gd.com within 7 days of buying, and we'll assist you.

If you wish to cancel your website service with innov8 graphic design we require 1 full calendar month's notice of the wish to cancel.

On cancellation of hosting a HTML site with innov8 graphic design, the HTML templates, pages and content will remain the property of the client. To recreate your website elsewhere you will need to upload your website files to a new location.

On cancellation of hosting within the I-ntarsia system, the HTML templates will remain the property of the client, but the page content within the I-ntarsia system is not transferrable. To recreate your website elsewhere you will need to generate the pages from your templates and repopulate the content in another server location.

7. INTERNATIONAL JURISDICTION

These Terms of Use shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. For customers accessing our services from outside the United Kingdom, you agree that any legal action or proceeding relating to these Terms shall be brought exclusively in the courts of England and Wales, and you hereby consent to the personal jurisdiction of such courts. Nothing in these Terms shall prevent us from seeking injunctive relief in any jurisdiction when necessary to protect our intellectual property rights.

8. INSURANCE AND INDEMNIFICATION

We maintain professional indemnity insurance appropriate to our services. However, you agree to indemnify, defend, and hold harmless innov8 graphic design and our officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) that arise from or relate to your use or misuse of our services, your violation of these Terms, or your infringement of any intellectual property or other rights of any person or entity. This indemnification obligation will survive the termination of your relationship with us and these Terms.

9. INTELLECTUAL PROPERTY PROTECTION

All training materials, methodologies, frameworks, and content provided as part of our Inclusive Optimization training are protected by copyright, trademark, and other intellectual property laws. Your purchase of our training grants you a limited, non-exclusive, non-transferable license to use these materials for your personal or business implementation only. You may not reproduce, distribute, display, sell, lease, transmit, create derivative works from, translate, modify, reverse-engineer, disassemble, decompile, or otherwise exploit these materials without our explicit written permission. All rights not expressly granted herein are reserved.

10. LICENSE

We own or license all the rights, titles, and interests in the Site, Content, and Service, including the materials on the Site. Except as stated in this Agreement, you can't copy, distribute, use, or publish any Content or Service. We grant you a limited license to access and use the Site, Content, and Service for their intended purposes, but you can't use the information for purposes we don't allow or to compete with us. You don't gain any ownership or other rights in patents, copyrights, trademarks, trade secrets, or other intellectual property rights. You also can't use any trademarks, service marks, trade names, or copyrights displayed on the Site. You can't reproduce, republish, distribute, assign, sublicense, retransmit, sell, or make derivative works from the Site or Content or make our Service available to others. Any rights not expressly given in this Agreement stay with us or our licensors. If you breach this license, your right to use the Site and Service ends immediately.

11. CONFIDENTIALITY

For this agreement, "Confidential Information" includes any information and materials about the Company, the Site, or the Service that:

Is marked as confidential in writing.

Is verbally noted as confidential at the time of disclosure.

Would be reasonably considered non-public and confidential information by a reasonable party. This includes information on the Site or Service, trade secrets, inventions, research methods, product formulations, software, financial data, and more.

You acknowledge that this Confidential Information's value comes from its confidentiality in the highly competitive industry where the Company operates. You agree not to publish, copy, or disclose any Confidential Information without written consent from the Company. Also, you won't attempt to reverse engineer or decompile our software or any other supplied software. You'll only use Confidential Information as needed to use the Service and promote your business, taking steps to prevent unauthorized disclosure to third parties.

You won't use the Confidential Information to:

Solicit our employees, affiliates, or customers to change their relationship with us.

Solicit our former employees within a year of their employment termination.

Solicit business or interfere with relationships with our customers, suppliers, licensees, or business relations.

You don't acquire any rights or interests, by license or otherwise, in the Confidential Information. All originals and copies of Confidential Information remain the Company's property, and you must return them upon request. You're responsible for any breaches of this agreement or unauthorized use or disclosure of Confidential Information. If compelled by law to disclose Confidential Information, you'll promptly notify the Company and provide information only as required by law.

12. DATA PROTECTION AND PRIVACY

Our collection and use of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using our services, you consent to the collection, processing, and storage of your data as described in our Privacy Policy. We comply with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws. For users in other jurisdictions, including the European Union, United States, Canada, Australia, and New Zealand, we make reasonable efforts to comply with local data protection requirements, but you acknowledge that your data may be transferred to and processed in the United Kingdom.

Contact details provided by clients will be used by innov8 graphic design for business purposes only. They will only be shared with those working on behalf of innov8 graphic design to provide a consistent high level of customer service. They will not be shared with anyone else for any other reason. Please see our full Privacy Policy for more details.

13. ACCESSIBILITY STATEMENT

innov8 graphic design is committed to making our own websites, training materials, and services as accessible as possible. We strive to meet WCAG 2.1 AA standards in our digital properties. However, we cannot guarantee that all content will be fully accessible at all times, particularly third-party content or user-generated content. If you encounter accessibility barriers in our services, please contact us at hello@innov8gd.com, and we will make reasonable efforts to address these issues.

14. DISPUTE RESOLUTION PROCESS

If you have concerns or complaints about our services, please contact us at hello@innov8gd.com before taking any legal action. We aim to resolve all disputes amicably and promptly. For any dispute that cannot be resolved through our customer service process, both parties agree to attempt to resolve the dispute through mediation in the United Kingdom before initiating any legal proceedings. This dispute resolution process does not prevent either party from seeking injunctive or other equitable relief.

15. FORCE MAJEURE

Neither party shall be liable for any failure or delay in performing their obligations where such failure or delay results from any cause that is beyond the reasonable control of that party. Such causes include, but are not limited to: power failure, Internet service provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, pandemic, epidemic, or any other event that is beyond the control of the party in question.

If affected by such an event, the affected party shall:

Promptly notify the other party in writing and describe the event and its anticipated duration

Use reasonable endeavors to mitigate the effects of such event

Resume performance as soon as reasonably possible

In the event that a force majeure event continues for a period exceeding 90 days, either party may terminate this agreement by providing 30 days' written notice.

16. TRAINING-SPECIFIC TERMS

For live training sessions, webinars, and courses, we reserve the right to record sessions for quality assurance and future reference. By participating, you consent to such recording. For group training, we cannot control the actions or statements of other participants.

Training materials provided as part of our Inclusive Optimization program are for your personal or business implementation only and may not be used to train others commercially or as part of a competing service offering. While we strive to provide recordings of all sessions, we cannot guarantee recording quality or availability in all circumstances due to technical limitations or other factors beyond our control.

While we provide templates, examples, and frameworks as part of our training, implementation of these resources is your responsibility, and we cannot guarantee specific outcomes from their use. Training materials are provided in English only, unless otherwise specified.

17. TESTIMONIALS AND CASE STUDIES

By providing testimonials, reviews, or participating in case studies, you grant innov8 graphic design permission to use your name, company name, and the content of your testimonial for marketing and promotional purposes across all media formats, including but not limited to our website, social media, printed materials, and presentations.

We may edit testimonials for clarity, grammar, or length while maintaining the original sentiment. If you wish to modify or withdraw your testimonial, please contact us at hello@innov8gd.com. We will make reasonable efforts to comply with such requests, though we cannot guarantee removal from all previously published materials.

When sharing case studies or testimonials like those from Rob Hull, Michael Quinn, Sandra Mitchell, or other clients, we present them as individual experiences and not as guarantees of specific results for future clients. For example, when we share that Rob Hull stated "I'm already getting bookings from my website rather than through Checkatrade" or that Michael Quinn commended Billie for being "an advocate for his company and a valuable team asset," these represent their personal experiences and should not be interpreted as guarantees of similar outcomes.

18. DIGITAL SERVICES TAX AND INTERNATIONAL TAXATION

Clients are responsible for any digital services taxes, value-added taxes (VAT), goods and services taxes (GST), or similar taxes imposed by their local jurisdiction. While innov8 graphic design will comply with UK tax requirements, international clients acknowledge that they may have additional tax obligations in their home countries related to digital services purchases. It is the client's responsibility to determine and fulfill any such obligations.

19. USE OF THE SITE, CONTENT, AND SERVICE

You can use the Site, Content, and Service to promote your existing business, but only as permitted in writing by us. You must not harm the Site or Service. This means you won't:

Disrupt the Site, Content, or Service with viruses, software designed to damage, or security breaches.

Access content or data not meant for you or unauthorized accounts or servers.

Modify, reverse engineer, decompile, or disassemble any technology used to provide the Site or Service.

Use robots, spiders, or similar tools except for legitimate Internet 'search engines.'

Collect email addresses or other information from third parties.

Impersonate others or interfere with user enjoyment.

Assist or encourage third parties in prohibited activities.

Use the Site, Content, or Service for unlawful, immoral, or prohibited purposes.

Damage, disable, overburden, or impair the Site or Service.

Circumvent or attempt to circumvent security features.

Upload unauthorised communications (e.g., spam).

Incorporate

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Set the tone & map your SEO journey ahead:

Define your unique SEO goals aligned with your business values
Create a realistic timeline for sustainable growth
Build confidence in your SEO decision-making process

Learn how to track what matters, map user journeys & measure what's working:

Set up Google Analytics to capture meaningful data
Track user behavior patterns on your website
Identify where visitors drop off in your conversion funnel
Measure ROI from your SEO efforts

Understand how SEO works – from indexing to inclusive content principles:

Demystify how search engines crawl and index your site
Learn why Google rewards accessible, inclusive content
Discover why inclusive design improves SEO performance

Discover how to find the right keywords for your audience & your goals:

Research keywords your ideal customers actually search for
Find low-competition keywords you can realistically rank for
Create keyword clusters that support your content strategy

Uncover search gaps & opportunities your competitors are missing:

Identify content gaps in your industry
Find keywords your competitors aren't targeting
Spot accessibility improvements that give you an edge

Optimise your site for speed, structure & accessibility on every device:

Improve page loading times for better user experience
Structure your content for screen readers and search engines
Ensure your site works perfectly on mobile devices
Implement accessibility features that boost SEO

Learn how to build backlinks, credibility & trust online:

Develop relationships with relevant industry websites
Create content that naturally attracts quality links
Establish your expertise through thought leadership

Bring it all together with a practical reporting & review system:

Create monthly SEO health check routines
Build simple tracking systems you can maintain long-term
Set up alerts for important SEO changes

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Effective Date: September 2025

1. Introduction

Welcome to innov8 website maximizer, operated by innov8 graphic design. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data in accordance with the General Data Protection Regulation (GDPR).

2. Information We Collect

We collect the following types of information:

Personal Information: Your name, email address, and any other details you provide during the registration or subscription process.

Payment Information: If applicable, we may collect payment details such as credit card information or PayPal account details for billing purposes.

Usage Data: We may collect data on how you use our website, such as the pages you visit and the actions you take.

Cookies: We use cookies and similar tracking technologies to enhance your experience on our website.

3. How We Use Your Information

We use your information for the following purposes:

User Account Management: To create and manage your membership account.

Communications: To send you important updates, newsletters, and service-related information.

Improvement: To analyze and improve our website, products, and services.

Billing: If applicable, to process payments for your subscription.

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your information with trusted service providers who help us operate our website and services.

5. Your Choices

Access and Correction: You can access, correct, or update your personal information through your account settings.

Opt-Out: You can opt-out of receiving marketing communications at any time.

Data Deletion: You can request the deletion of your account and associated data by contacting us.

6. Data Security

We employ industry-standard security measures to protect your data from unauthorised access or disclosure. However, please be aware that no online method of data transmission is entirely secure.

7. International Data Transfers

Your data may be stored and processed in countries outside the European Economic Area (EEA). We will take appropriate steps to ensure your data is adequately protected.

8. Data Retention

We will retain your data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Please review it periodically for any changes.

10. Contact Us

If you have any questions or concerns regarding your privacy or this Privacy Policy, please contact us at [your contact information].

By using innov8 Inclusive Optimization, you agree to the terms and practices outlined in this Privacy Policy.

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"The support? First class. Excellent. First class. And if there's something you don't understand, you're not just there for the initial training - we can go over the recording however many times we like."

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Rob Hull

"I felt coming out the other end, that I've learned a lot, and, you know, I felt kind of an expert compared to other people that haven't done this, so that feels good."

Amandine Painton - Life Coaching for Professional Mums

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Point #1: The 7 most common mistakes that quietly kill your website’s organic performance

Point #2: How aligning your values with your website performance delivers your ideal customers consistently

Point #3: How Inclusive Optimization is the growth strategy for forward-thinking businesses

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We want you to feel confident and excited about your investment, and yes, we do see it as an investment in yourself and your business. (My first training course was the biggest self investment i'd ever made!)

If something comes up in the first 48 hours – before you've dived into the main course content – and you realise it's not quite right for you, just reach out to support@inclusive-optimization.com

I'll review every refund request personally and on a case-by-case basis, because I understand that sometimes life happens or the fit just isn't there.

I'm not here to trap anyone into something that doesn't serve them. My goal is for you to get real value and results, so if you don't see that happening, let's have a conversation.

In that first 48 hours? Let's talk if you need to.

As a rule once you've accessed the Studio, you'll have received the knowledge and strategies that make up module one of the programme.

The refund policy for innov8 graphic design (www.inclusive-optimization.com) is:

All our programs are prepaid.

We provide a 48-hour grace period following your purchase.

Just so you know, once you've started accessing and using materials for a program or course, this grace period will end automatically.

Refunds, once materials and coaching have been utilised, will be at my discretion.

Inclusive Optimization is a strategy, not a magic fix.

If you implement what you learn, you will see the benefits.

If you don't – you won't.

Therefore my promise to you is that if you implement what you learn as you go and genuinely don't see any improvement within 12 weeks from the start of your course, I will give you a FREE one-to-one strategy session to investigate why that might be.

If we are unable to get to the bottom of why that is, I will refund your money in full.

If, however, you realise that the self-led pathway is not for you after all and you are struggling to implement what you have learnt, we can upgrade you to the hand-held pathway, deducting the price of this pathway from that fee.

In my hand-held pathway, you have weekly live training & implementation sessions with me and I will hold you accountable to that implementation.

I want everyone to benefit from this training because the ultimate goal is to make the internet better for everyone, one website at a time.

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Amandine Painton - Life Coaching for Professional Mums

A 6-module programme that teaches you how to take control of your website, making it easier to use and easier to find.

Structured, plain-English lessons that blend Search Engine Optimization (SEO) and Accessibility so your website can attract the right people from Google and AI-powered search, and convert them into enquiries, without tricks or gimmicks.

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Handheld (done-with-you) support, or
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You will walk away with a clear continuation plan (your maintenance rhythm) so you know what to keep doing, in what order and why you are doing it.

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I will show you exactly what to do and how to do it. You will then implement what you have learnt, forming new processes that will turn into habits. Once you start working in this way it will no longer be a process you have to think about and before you know if you'll start to see the positive affects of your implementation.

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"As I said above – this is a strategy, not a magic fix.

If you implement what you learn, you will see the improvement. If you don't – you won't.

Therefore my promise to you is that if you implement what you learn as you go and genuinely don't see any improvement within 12 weeks of the start of the course, I will give you a FREE one-to-one strategy session to investigate why that might be.

If we are unable to get to the bottom of why that is, I will refund your money in full.

Kind Regards

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Ellis Greengrass - Corporate Website Manager

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