"Inclusive Optimization is a step-by-step training programme that helps you boost your website’s visibility, accessibility & performance – the ethical way.
Whether you prefer to work independently or want live support from me, we’ve packaged everything you need into three powerful pathways to search engine success. Explorer, Navigator & Adventurer.
Choose your path & get ready to transform your website into the best employee you've ever had!"
Billie Sharp
What you'll learn
Set the tone & map your SEO journey ahead:
- Define your unique SEO goals aligned with your business values
- Create a realistic timeline for sustainable growth
- Build confidence in your SEO decision-making process
Learn how to track what matters, map user journeys & measure what's working:
- Set up Google Analytics to capture meaningful data
- Track user behavior patterns on your website
- Identify where visitors drop off in your conversion funnel
- Measure ROI from your SEO efforts
Understand how SEO works – from indexing to inclusive content principles:
- Demystify how search engines crawl and index your site
- Learn why Google rewards accessible, inclusive content
- Discover why inclusive design improves SEO performance
Discover how to find the right keywords for your audience & your goals:
- Research keywords your ideal customers actually search for
- Find low-competition keywords you can realistically rank for
- Create keyword clusters that support your content strategy
Uncover search gaps & opportunities your competitors are missing:
- Identify content gaps in your industry
- Find keywords your competitors aren't targeting
- Spot accessibility improvements that give you an edge
Optimise your site for speed, structure & accessibility on every device:
- Improve page loading times for better user experience
- Structure your content for screen readers and search engines
- Ensure your site works perfectly on mobile devices
- Implement accessibility features that boost SEO
Learn how to build backlinks, credibility & trust online:
- Develop relationships with relevant industry websites
- Create content that naturally attracts quality links
- Establish your expertise through thought leadership
Bring it all together with a practical reporting & review system:
- Create monthly SEO health check routines
- Build simple tracking systems you can maintain long-term
- Set up alerts for important SEO changes
Get Started Today!
"I feel incredibly supported, like I have something to fall back on beyond just the training sessions. It has become almost second nature now, and I use what I learned nearly every day."
Ellis Greengrass - Corporate Website Manager
Training pathways tailored for you.
Self-led Program
- 6 Module Training Program
- Online Training Studio With Each Module Broken Down Into Video Lessons
- Private Student ONLY Facebook Community Group
- Downloadable Supporting Worksheets With Weekly Action Steps
- Expert Execution Plans With Accountability Tracking
- Downloadable Userguides For All Software Reccommendations
- Realtime Updates To Training Modules
- 24 Month Access To The Training Studio
Hand-held Program
Everything In The Explorer Pathway
Plus…
- 6 x Weekly Live Training Sessions with Billie
- Weekly Live Group Troubleshooting Clinics
- Lifetime Access To The Training Studio
- Personal Messaging Channel to Billie for Questions and Troubleshooting
- Built-in Weekly Accountability Sessions
- Bonus Module - Website Design Workshop
Personalised Program
Everything In The Explorer Pathway
Plus…
- Fully Tailored Company Specific Training
- Full Access Messaging Channel to Billie
- 6 Month Post-Program Messaging Channel
- 6 Live One-To-One Trouble Shooting Clinics
- A team of up to 4 members of staff can attend the Training Sessions
"The process and mindset taught in the training have truly transformed our approach to website optimisation. Inclusive Optimization offers a unique perspective that I haven't seen elsewhere."