Inclusive Optimization
"Inclusive Optimization is a step-by-step training programme that helps you boost your website’s visibility, accessibility & performance – the ethical way.
Whether you prefer to work independently or want live support from me, we’ve packaged everything you need into three powerful pathways to search engine success. Self-led, Hand-held or Done-for-you.
Choose your path & get ready to transform your website into the best employee you've ever had!"
Billie Sharp
What you'll learn
Set the tone & map your SEO journey ahead:
- Define your unique SEO goals aligned with your business values
- Create a realistic timeline for sustainable growth
- Build confidence in your SEO decision-making process
Learn how to track what matters, map user journeys & measure what's working:
- Set up Google Analytics to capture meaningful data
- Track user behavior patterns on your website
- Identify where visitors drop off in your conversion funnel
- Measure ROI from your SEO efforts
Understand how SEO works – from indexing to inclusive content principles:
- Demystify how search engines crawl and index your site
- Learn why Google rewards accessible, inclusive content
- Discover why inclusive design improves SEO performance
Discover how to find the right keywords for your audience & your goals:
- Research keywords your ideal customers actually search for
- Find low-competition keywords you can realistically rank for
- Create keyword clusters that support your content strategy
Uncover search gaps & opportunities your competitors are missing:
- Identify content gaps in your industry
- Find keywords your competitors aren't targeting
- Spot accessibility improvements that give you an edge
Optimise your site for speed, structure & accessibility on every device:
- Improve page loading times for better user experience
- Structure your content for screen readers and search engines
- Ensure your site works perfectly on mobile devices
- Implement accessibility features that boost SEO
Learn how to build backlinks, credibility & trust online:
- Develop relationships with relevant industry websites
- Create content that naturally attracts quality links
- Establish your expertise through thought leadership
Bring it all together with a practical reporting & review system:
- Create monthly SEO health check routines
- Build simple tracking systems you can maintain long-term
- Set up alerts for important SEO changes
Get Started Today!
My promise to you
Inclusive Optimization is a proven strategy.
This is not a sale gimmick or a name i've made up to create intreague. Inclusive Optimization is a prove strategy that has worked for me for over 20 years. It's not about tricking the search engines or following some fad or jumping on the latest band wagon. It is the best way for the people you want to find your website in the free organic search listings.
I will show you exactly what to do and how to do it. You will then implement what you have learnt, forming new processes that will turn into habits. Once you start working in this way it will no longer be a process you have to think about and before you know if you'll start to see the positive affects of your implementation.
Implementation - without it you won't see any change for the better.
As I said above – this is a strategy, not a magic fix.
If you implement what you learn, you will see the improvement.
If you don't – you won't.
Therefore my promise to you is that if you implement what you learn as you go and genuinely don't see any improvement within 12 weeks from the start of the course, I will give you a FREE one-to-one strategy session to investigate why that might be.
If we are unable to get to the bottom of why that is, I will refund your money in full.
If, however, you realise that the self-led pathway is not for you after all and you are struggling to implement what you have learnt, we can upgrade you to the hand-held pathway, deducting the price of this pathway from that fee.
In my hand-held pathway, you have weekly live training and implementation sessions with me and I will hold you accountable to that implementation.
"I feel incredibly supported, like I have something to fall back on beyond just the training sessions. It has become almost second nature now, and I use what I learned nearly every day."