Inclusive Optimization
NEW COURSE
Self-Led Pathway
A 6-module programme that teaches you how to take control of your website, making it easier to use and easier to find.
Structured, plain-English lessons that blend Search Engine Optimization (SEO) and Accessibility so your website can attract the right people from Google and AI-powered search, and convert them into enquiries, without tricks or gimmicks.
Self-Led
What you'll learn on this self-led pathway
Set the tone & map your SEO journey ahead:
- Define your unique SEO goals aligned with your business values
- Create a realistic timeline for sustainable growth
- Build confidence in your SEO decision-making process
Learn how to track what matters, map user journeys & measure what's working:
- Set up Google Analytics to capture meaningful data
- Track user behavior patterns on your website
- Identify where visitors drop off in your conversion funnel
- Measure ROI from your SEO efforts
Understand how SEO works – from indexing to inclusive content principles:
- Demystify how search engines crawl and index your site
- Learn why Google rewards accessible, inclusive content
- Discover why inclusive design improves SEO performance
Discover how to find the right keywords for your audience & your goals:
- Research keywords your ideal customers actually search for
- Find low-competition keywords you can realistically rank for
- Create keyword clusters that support your content strategy
Uncover search gaps & opportunities your competitors are missing:
- Identify content gaps in your industry
- Find keywords your competitors aren't targeting
- Spot accessibility improvements that give you an edge
Optimise your site for speed, structure & accessibility on every device:
- Improve page loading times for better user experience
- Structure your content for screen readers and search engines
- Ensure your site works perfectly on mobile devices
- Implement accessibility features that boost SEO
Learn how to build backlinks, credibility & trust online:
- Develop relationships with relevant industry websites
- Create content that naturally attracts quality links
- Establish your expertise through thought leadership
Bring it all together with a practical reporting & review system:
- Create monthly SEO health check routines
- Build simple tracking systems you can maintain long-term
- Set up alerts for important SEO changes
Get Started today!
How this self-led training is delivered
- 6 x weekly module training sessions (1-11/2 hours each): plain-English teaching + guided exercises so you can implement during the week. You’ll learn how search engines and AI search summarise content, why your site isn’t showing up, and what to do about it.
- Download checklists + templates: simple reference materials for each module so you’re never left wondering “how did she do that again?”
- 24 Months x Full access to the Studio: our online training studio where you’ll find more tools and faqs along with the pre-recorded training sessions.
Inclusive Optimization is a teach-you-how programme.
Billie will show you what to do and how to do it (with examples, worksheets and a clear order to follow).
This programme is not:
- Done-for-you
- 1:1 consulting
- Billie logging into your website platform and fixing things for you
If you want hands-on implementation support inside your specific website platform, that’s the next level:
- Handheld (done-with-you) support, or
- Spectator (done-for-you) programme
You will walk away with a clear continuation plan (your maintenance rhythm) so you know what to keep doing, in what order and why you are doing it.
"I felt coming out the other end, that I've learned a lot, and, you know, I felt kind of an expert compared to other people that haven't done this, so that feels good."
Amandine Painton - Life Coaching for Professional Mums
"Inclusive Optimization is a step-by-step training programme that shows you how to show up in Google, get more customers, money and impact – the ethical way.
Whether you prefer to work independently or want live support from me, we’ve packaged everything you need into three powerful pathways to search engine success. Self-led, Hand-held or Done-for-you.
Get ready to transform your website into the best employee you've ever had!"
Billie Sharp
Worried you won't implement?
You can always book a call with Billie to talk about an upgrade to the hand-held or done-for-you programs. In my hand-held pathway, you'll have weekly live training sessions, live implementation sessions with me and I can hold you accountable to that implementation.
My promise to you
Inclusive Optimization is a proven strategy.
"This is not a sale gimmick or a name i've made up to create intreague. Inclusive Optimization is a proven strategy that has worked for me for over 20 years. It's not about tricking the search engines or following some fad or jumping on the latest band wagon. It is the best way for your ideal clients to find your website in the free organic search listings.
I will show you exactly what to do and how to do it. You will then implement what you have learnt, forming new processes that will turn into habits. Once you start working in this way it will no longer be a process you have to think about and before you know if you'll start to see the positive affects of your implementation.
Without implementation you won't see any change for the better.
"As I said above – this is a strategy, not a magic fix.
If you implement what you learn, you will see the improvement. If you don't – you won't.
Therefore my promise to you is that if you implement what you learn as you go and genuinely don't see any improvement within 12 weeks of the start of the course, I will give you a FREE one-to-one strategy session to investigate why that might be.
If we are unable to get to the bottom of why that is, I will refund your money in full.
If, however, you realise that the self-led pathway is not for you after all and you are struggling to implement what you have learnt, we can upgrade you to the hand-held pathway, deducting the price you have already paid from that fee."
Kind Regards
"I feel incredibly supported, like I have something to fall back on beyond just the training sessions. It has become almost second nature now, and I use what I learned nearly every day."
Ellis Greengrass - Corporate Website Manager
FAQ
I've paid for SEO agencies before and got absolutely nothing. Why would this be any different?
I hear this so often, and honestly, it makes me furious on your behalf. The problem with most agencies isn't that SEO doesn't work — it's that they do it to you, in a black box, with no transparency and no transfer of knowledge. When they leave (or when you stop paying), you're back to square one. Inclusive Optimization is the opposite of that. I teach you exactly what is being done and why, in plain English, so the knowledge stays with you. You're not renting someone else's expertise indefinitely — you're building your own. After 20+ years doing this, I've seen what works and what's smoke and mirrors. This is the real thing, and I'll show you every step.
Can you guarantee I'll rank number one on Google?
No. And if anyone tells you they can, please run. Google's algorithm is not owned by any individual or agency, and no one — not me, not the biggest SEO firm in the world — can promise you a specific ranking. What I can tell you is this: the businesses that go through this programme consistently see real, measurable results. Food for Thought Catering saw a 65% increase in turnover. ASL Ltd saw a 23% profit increase. These aren't rankings — they're outcomes. That's what good SEO, done properly and ethically, actually looks like. No tricks. No gimmicks. No empty promises.
How much time will I need to put into this each week?
That depends on where you are and how quickly you want to move, but realistically you're looking at a few focused hours a week — not a part-time job. The programme is structured in six modules so you can work through it steadily without overwhelm. Many of my students find that once things start to click, the work becomes part of their routine rather than an extra burden. It becomes, as one student put it, "almost second nature." That said, this is an investment of real effort — it won't work if you leave it on the shelf. If you show up and do the work, it compounds. That's the honest truth.
I'm really not techy — will I be able to follow this?
Yes. Full stop. I built this programme specifically for people who don't think of themselves as techy. Every concept is explained in plain English, without jargon — or with jargon defined clearly when it genuinely matters. I've walked total beginners through this and watched them come out the other side feeling, as one of my students put it, "like an expert compared to people who haven't done this." If you can write an email and use a web browser, you have everything you need to start. The self-led pathway moves at your pace, so there's no pressure to keep up with anyone else.
What if I start and realise self-led isn't right for me?
Then we find you a better fit — and you're not out of pocket for it. If you work through the programme and genuinely implement what you've learned but don't see improvement within 12 weeks, I'll offer you a free one-to-one strategy session. If we still can't identify why it isn't moving, I'll refund you in full.
Beyond that, if you decide you'd rather have more support, you can upgrade to the hand-held pathway — live weekly sessions, working through it together — and whatever you've paid for self-led is deducted from the cost.
The goal is for this to work for you, in whatever way that looks like.